Imagine going to an exotic restaurant, with the perfect ambience, nice guests and delicious food. Everything is totally mesmerizing, and you couldn’t have asked for more. But you’re busy and you can’t afford to visit often. So, you decide to ask for their website, so that you can order from home. But, to your disappointment, they don’t have one, or you cannot choose online. What would you do in such case? Probably after a few more visits, you will search for an alternative place that is present online and offers home delivery.

Similar for your business. For any company or organization, be it a small, medium or a large-scale firm, web presence is a must-have. Without a website, you become that exotic restaurant who can’t be reached and is eventually forgotten. You can run the most fantastic and ingenious business, but if there's no way to find it, it will eventually be substituted with something else.

Your website holds the key to have a well known and managed brand identity. Through it you entice new clients and business associations. But before moving further, let’s have a look at the quote:

“A bad website is like a flat tire - you can’t go anywhere until you change it”

The statement tells something very important: not just any site will do! And just maintaining a website is not enough, your business needs to have a good and representative website. So, what is a good website?

APPEARANCE

Your website may be the first, and only, impression a potential customer gets of your company. So, the design should be both appealing and professional. Web development service providers should make proper usage of colors, graphics, fonts, photos and videos. All these things should be done in a simple and subtle manner so that visitors find your site easy to understand and browse.

CONTENT IS KING

Along with style, your website needs to have relevant and accurate content. The content present on your website should fulfil the customer’s needs and wants i.e. what he/she is looking for. So, instead of using flowery content, make sure your content is precise and to the point. Keep your content updated so that customers come back to your website again and again.

USER-FRIENDLY

Your website must be easy to navigate, read, use and understand. Complex websites tend to lose customers. In order to retain customers, employ fast loading pages, minimal scroll, logical navigation and well-constructed pages. UX Design will prove to be of great help for you.

MOBILE-FRIENDLY

Content may be king, but mobile is today’s highway. Create a website that is mobile-friendly because, over the past years, mobile browsing has surpassed desktop browsing in the total number of searches.

SOCIAL SHARING

Don’t forget to create a plugin for social sharing while planning for a website. Social can drive a large volume of traffic, and that includes both social networks and social bookmarking-types of services. This makes possible for readers to share your content with their networks. Moreover, your reach on social media can positively impact your search ranking.

So, whether you hire or outsource, these are some of the most important factors that need to be kept in mind while designing a website for your business. Along with these, reliability, scalability, security, clear calls to action also play a major role in driving traffic and converting visitors into customers. You win, by increased sales, and your visitors win by getting the information they need quickly.